Blog

  • B2B Lead Nurturing Best Practices

    Posted On November 26, 2016 by Robert Smith

    Lead nurturing allows sales people to “warm up” prospects so they are more likely to buy their product or service. Regardless of what exactly your company sells, it can prove useful in boosting conversion rates and improving overall productivity. However, you'll want to follow these best practices for effectively nurture your B2B sales leads.

    Read More
  • How to Convert Your Sales Leads During the Holiday Season

    Posted On November 23, 2016 by Robert Smith

    The holiday season is almost here, offering the perfect opportunity for business-to-business salesperson to refine their approach and generate more sales. Contrary to what some people may believe, it's just consumers who are in the “spending” mood during this time of year; business owners and professionals are too. You see, many business owners have budgets that need to be spent by the end of the year, making the holiday season a great time to convert more of your sales leads.

    Read More
  • Lead Generation Tips to Optimize Your Website for More Conversions

    Posted On November 22, 2016 by Robert Smith

    People are often hesitant to share their information on the internet. Maybe they don't trust the vendor, or perhaps they privacy concerns. Regardless, sales and marketing professionals must ease prospects' worries when trying to convert new B2B sales leads through their website. Here are five easy ways to boost your company's conversion rates.

    Read More
  • Is Account Based Marketing Right for My Business?

    Posted On November 18, 2016 by Evan Lamolinara

    Account-based marketing, also referred to as ABM, is a term that has really started to pick up traction in the world of B2B lead generation in 2016. It is a form of marketing in which a business engages with key target customer accounts and the individual prospects/contacts that can be considered stakeholders within various internal functions or departments. If executed correctly, it will communicate unique, personalized messages based on each stakeholder's personal use case. Unlike traditional marketing, it doesn't involve mass marketing techniques or strategies. Account-based marketing is a more methodical, laser-targeted approach. So, is account-based marketing right for your business?

    Read More
  • The 6 Key Elements of Effective Email Prospecting

    Posted On November 17, 2016 by Robert Smith

    Email is a highly effective platform for prospecting new sales leads and generating more sales. Whether you sell a product or service (or both), you should integrate email into your overall strategy. To reap the full potential of this platform, however, you should include the following ingredients in your sales prospecting emails.

    Read More