Blog

  • 3 Quick Email Marketing Tips to Help Generate More Sales Leads

    Posted On July 30, 2016 by Robert Smith

    Email remains one of the most cost-effective lead generation tools. Unlike traditional forms of advertising, you can continue to market the same prospect multiple times with email. So instead of generating a single sale off a prospect, you have an opportunity to create a long term relationship by creating top of mind awareness. In order for email to work, however, you'll need a relatively large list of prospects' addresses. Today, we're going to reveal some helpful tips on how to automate email prospecting for industrial sales.

    Read More
  • Common Lead Generation Mistakes That Could Be Costing You Revenue Growth

    Posted On July 28, 2016 by Robert Smith

    Lead generation is your companies lifeblood. However, many organizations struggle with feedling new, sales qualified leads to their sales and marketing teams. According to a recent survey by B2B Magazine, nearly 60% of B2B sales and marketing leaders consider generating more leads as their biggest challange. Here a few tips to improve your results.

    Read More
  • Case Study: Custom Lead Generation

    Posted On July 27, 2016 by Robert Smith

    Read More
  • Industrial Sales Tip: Boosting Revenue With Service Plans

    Posted On July 27, 2016 by Robert Smith

    Selling service and maintenance plans for industrial and construction equipment is a highly effective way to boost revenue. If a company buys a new forklift or piece of packaging equipment, for instance, it may also be interested in a service plan. Doing so ensures the equipment will operate efficiently throughout its lifetime. And should any problems arise, the servicing company will usually fix them. This helps to create logical reasons for additional customer "touches" past sale; which will ensure that your company is in the know of any upcoming sales opportunites.

    Read More
  • Lead Generation Tip: 6 Ways to Get More Out of Your Email Marketing

    Posted On July 25, 2016 by Evan Lamolinara

    Email marketing has proven to be one of the most effective way to generate more sales leads. Studys have shown that the ROI on email marketing averages around 40:1. If you do not already have an email markeitng strategy, you should begin working on one now. However, if you are looking for way to improve the effectiveness your emial campaigns, read through these quick tips to help generate more leads.

    Read More