Blog

  • Dont Make These 5 Email Marketing Mistakes

    Posted On September 27, 2016 by Robert Smith

    If you have a small list consisting of 50 or fewer prospects' addresses, then it's perfectly fine to reach out manually. However, most companies have large lists consisting of thousands of emails addresses, in which case you should automate the process with software. Using marketing automation software or even a simple ESP tool to automate your email marketing will save you time and resources, allowing you to focus on other lead generation tasks.

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  • 3 Things to do Before Engaging with a New Sales Lead

    Posted On September 23, 2016 by Evan Lamolinara

    So, you've harvested hundreds of B2B sales leads, and now you're faced with the task of following up with those prospects to see if they are interested in your company's products or services. Harvesting leads is only half the battle. Unless you actively engage those leads, it's not going to translate into revenue. But there are a few things you should do before attempting to contact a sales lead.

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  • Are you Targeting the Right B2B Prospects?

    Posted On September 21, 2016 by Robert Smith

    If you're struggling to create significant reveue growth, perhaps you should take a closer look at the prospects whom you are targeting. Matching your products and/or services with the right audience is critical to achieving a high conversion rate. Attempting to sell engagement rings to married men and women, for instance, isn't going to work. Rather, you should target newly engaged couples who are looking to tie the knot. Of course, that's just one simple example of smart prospect targeting.

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  • Email Marketing: How to Lower Your Bounce Rate

    Posted On September 19, 2016 by Robert Smith

    Regardless of your business's niche or industry, there's no denying the fact that email is an effective marketing platform. But if you're struggling with a high email bounce rate, perhaps you should re-evaluate your database strategy. A high bounce rate will ultimately hinder your ability to generate more sales leads and conversions. So, what steps can you take to lower your email bounce rate?

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  • B2B Lead Generation in the Age of Digital Marketing

    Posted On September 19, 2016 by Robert Smith

    Companies that sell business-to-business (B2B) services and/or products can benefit from digital marketing in several ways. Unlike traditional marketing, digital marketing can offer near-instant results. So once you launch a new campaign, you can generate sales leads and quickly impact revenue. But that's just one reason why B2B companies should embrace digital marketing.

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