• Are You Maximizing Your Website's Lead Generation Potential?

    Posted On Saturday, April 23, 2016 by Robert Smith

    Does your business have an official website? If not, you should invest the necessary time and resources into creating one. Just take a look at some of the top benefits you might be missing out on.

    Easier for Prospects to Find You

    This alone should be reason enough to create and maintain a website for your business. Long gone are the days of looking in a phone book for a business's contact information. Thanks to the Internet, it's now easier and more convenient to perform a Google search to find this information. By maintaining a website for your business, you'll make it easier for prospects to find your business and its contact information. Because a website is often a "hub" for your marketing efforts, there are dozens of different ways a website can help with lead generation.

    Builds Trust and Credibility

    Maintaining a business website can also build trust and credibility. If you were forced to choose between two different businesses, one with a website and one without a website, which would you choose? Most people will choose the business with a website, simply because a presence on the web builds trust and credibility. In additional to that, you will be able to show your new leads testimonials, case studies, industry awards and recognition, etc.

    Additional Contact Channel

    Of course, having a website for your business will also provide prospective customers and existing customers with an additional channel through which to contact you. If they have a question about a product or service that your business offers, they may send a message via your website's contact form.

    Reach a Larger Audience

    Conventional wisdom should lead you to believe that the more people whom you reach with your marketing efforts, the more leads you will generate. With a website, you can reach a significantly larger audience, eliminating the otherwise restrictive boundaries of traditional marketing. Want to target a new city or region? Update your website to include this region in your services offered, and start implementing a marketing campaign. If done effectively, you're generally able to start building up a pipeline befroe you even hire a sales rep for the new territory. 

    Keep Customers Informed

    There are other reasons to launch a website for a business, such as its ability to keep customers informed. You can post messages and updates on your website about scheduling, new services being offered, new products, tips and more. Over time, people will begin to follow your website, making it an even more effective marketing tool for your business.

    Some business owners may turn their head at the thought of launching and maintaining a website. After all, isn't it difficult and expensive? In the past, it was relatively difficult (and costly) to launch a website, but this is no longer the case. Even if you have little-to-no web development experience, you can still create a fully functional website for your industrial sales business in virtually no time at all.

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