Facebook isn't used strictly for sharing your personal thoughts and opinions; it's also a powerful marketing tool that business owners can use to attract new customers and drive more sales. For some tips on how to use Facebook to generate more commercial moving leads, keep reading.
Create a Company Facebook Page
Don't attempt to promote your commercial moving business using your personal Facebook profile. Not only is this against Facebook's terms and conditions, but it lacks the ability for prospects to “like” your business. So, create an actual Facebook Page by following the instructions listed here.
One of the most common mistakes that small business owners make on Facebook – besides using their personal profile – is focusing strictly on text-based content. There's nothing wrong with making status updates in the form of text, but studies have shown that photos yield more engagement than text, links and video combined. Commercial moving businesses should embrace this face by publishing lots of before and after photos of client jobs.
Two Posts Per Day
You'll need to publish new content to your Facebook Page on a regular basis to keep attract new followers, retain your existing followers, and generate more sales. According to a study conducted by the digital marketing experts at BufferApp, the sweet spot for Facebook postings is twice daily. Of course, you can feel free to conduct your own experiment to determine the best frequency, but twice daily is a good starting point.
Invest in Facebook Ads
Assuming you have the budget, consider investing in Facebook's paid advertising platform to drive more commercial moving sales. Facebook Ads features both a cost-per-impression (CPM) payment model and a cost-per-click (CPC) model. With CPM, you pay a small fee for every 1,000 ad views. With CPC, you pay a small fee each time a prospect clicks your ad. Both formats support narrow targeting, meaning you can specify the demographic who sees your ads.
Social media marketing isn't a one-way street. In other words, engage in conversations with your audience by asking them questions. What qualities do you look for when choosing a commercial moving company? What are the hurdles your company faces when relocating? These are just a few sample questions that you can ask your followers. By creating dialog, it encourages interaction while subsequently attracting more sales for your business.