• Content Marketing Tips to Drive Lead Generation

    Posted On Wednesday, October 12, 2016 by Robert Smith

    Are you struggling to generate new sales leads? There are countless ways to connect with prospective customers, although one of the most cost-effective involves content marketing. By publishing high-quality content that's relevant to your audience, you can drive lead generation with minimal effort. Keep reading to learn more about content marketing and how it can help you attract new sales leads.

    Quality Over Quantity 

    A good rule of thumb to follow with content marketing is to focus on quality over quantity. Rather than publishing ten articles of mediocre quality, try publishing just one or two articles of exceptional quality. Prospects will appreciate the high-quality content, taking this into account when deciding whether or not to buy from your company.

    Include a Call to Action

    You should include a call to action (CTA) in your content, instructing prospects on the necessary steps to take so they can buy your company's product or service. Whether it's “call now,” “email now,” “click here to book an appointment,” etc., your content should have a clear CTA; otherwise, prospects may back out without taking action.

    Multi-Channel Marketing

    Don't make the mistake of limiting your content marketing efforts to a single channel. Even if a particular channel is generating sales leads, chances are you can generate even more leads by using multiple channels. Known as “multi-channel marketing,” this is a highly effective strategy to generate more sales leads. You can use SEO, email, social media and paid search ads, for instance, as part of your multi-channel marketing strategy.

    Offer Multiple Methods of Content

    Something else that can assist in generating more sales leads via content marketing is to include multiple methods of contact. If you only include your business's email address, for instance, some prospects may not contact you, preferring to speak over the phone instead. To prevent this from happening, include several different methods of contact, including email, phone, fax, social media, etc.

    Go Mobile 

    When developing content for your marketing strategy, make sure it's mobile friendly. In other words, prospects should be able to access and view your content on a smartphone instead of just a desktop computer. Why is this important? Well, studies have shown that more people now access the Internet on smartphones than desktop computers. So failure to provide your audience with mobile-friendly content could end up costing you leads, and subsequently, sales.

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