Blog

  • B2B Digital Marketing Trends to Watch in 2017 and Beyond

    Posted On October 23, 2017 by Robert Smith

    Business-to-business (B2B) marketing continues to evolve with each passing year. As a result, marketers and salespersons need to familiarize themselves with the latest trends; otherwise, they'll get left in the dust by their competitors. So, what kind of B2B marketing trends can you expect to see more of in 2017 and beyond?

    Read More
  • How to Forge Stronger B2B Relationships

    Posted On October 17, 2017 by Robert Smith

    In business-to-business (B2B) sales, relationships mean everything. Strong relationships with clients means more sales. Rather than buying your product or service just once, perhaps a client will buy it half a dozen times. Furthermore, these clients may recommend you to other prospects, which can also yield more sales for your company. To reap these benefits, however, you need to foster strong B2B relationships.

    Read More
  • 5 Commonly Overlooked B2B Lead Prospecting Opportunities

    Posted On October 16, 2017 by Robert Smith

    Lead generation is a fundamental step in business-to-business (B2B) sales. Without leads, you won't have anyone to pitch your product or service to. Furthermore, leads allow you to prioritize your sales tactics to generate a stronger response. If a particular prospect has expressed strong interest in your product or service, you can target him or her first. Unfortunately, though, many B2B salespersons overlook the following lead generation opportunities.

    Read More
  • Quick Tips for Driving More B2B Sales Leads into Your Pipeline

    Posted On January 30, 2017 by Robert Smith

    Utilizing a sales funnel is a highly effective way to nurture prospects, capture invaluable data, and generate more revenue. Whether your company sells a product or service (or both), you should implement a sales funnel for these reasons. But if you really want to succeed with your marketing efforts, you'll need to focus on getting more sales leads into the top of your sales funnel, which is something we're going to discuss here.

    Read More
  • Lead Generation Metrics that Matter

    Posted On January 23, 2017 by Robert Smith

    If you aren't monitoring key performance indicators (KPI) of your lead generation efforts, you won't be able to optimize it. Unfortunately, many business-to-business (B2B) companies and their respective sales and marketing leaders turn a blind eye to this step, focusing strictly on lagging indicators; likes revenue. While sales is arguably the single most important KPI, there are lead generation metrics that are considered leading indicators that you should focus on monitoring, including the following.

    Read More