Blog

  • Using Google AdWords to Drive High-Quality Commercial Construction Leads

    Posted On February 21, 2018

    Are you using Google AdWords to attract B2B commercial construction leads? If not, you should. AdWords is Google's pay-per-click (PPC) marketing platform that allows business owners and marketers to create custom ads that are displayed alongside the search results page. When a prospect searches for a keyword related to your business's products or services, they'll see your ad.

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  • How to Create a B2B Video Marketing Strategy

    Posted On February 19, 2018

    If video isn't a part of your B2B marketing strategy, you won't be able to capture the millions of users who watch online video. So, how do you create an effective B2B video marketing strategy?

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  • Convincing a B2B Prospect to Make the Switch

    Posted On February 16, 2018

    Business-to-business (B2B) customers are often loyal to a single company. Maybe they've been doing with business with the company for the past five years, or perhaps they simply don't have the purchasing authority to make decisions. Regardless, it's difficult for B2B marketers to convince prospects to switch companies. This doesn't necessarily mean that it can't be done, however. With the right approach, you can convince prospects to choose your company instead of a competitor's.

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  • 5 Tips to Optimize Your Landing Page for More Leads

    Posted On February 15, 2018

    Using a dedicated landing page will almost always drive more leads than using your business's official website. After all, landing pages are designed to achieve a single objective: to entice visitors to take action. Some landing pages are used to drive sales, whereas others drive leads. Regardless, the fundamental purpose is to trigger visitor action. If you're using a landing page to generate leads, however, you should follow a few basic optimization tips to generate the best results.

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  • 7 Traits of Highly Successful B2B Marketers

    Posted On February 12, 2018

    Successful business-to-business (B2B) marketers usually share some common traits. These traits help define their work, differentiating them from their lesser-successful counterparts

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