Blog

  • B2B Digital Marketing Trends to Watch in 2017 and Beyond

    Posted On October 23, 2017 by Robert Smith

    Business-to-business (B2B) marketing continues to evolve with each passing year. As a result, marketers and salespersons need to familiarize themselves with the latest trends; otherwise, they'll get left in the dust by their competitors. So, what kind of B2B marketing trends can you expect to see more of in 2017 and beyond?

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  • How to Forge Stronger B2B Relationships

    Posted On October 17, 2017 by Robert Smith

    In business-to-business (B2B) sales, relationships mean everything. Strong relationships with clients means more sales. Rather than buying your product or service just once, perhaps a client will buy it half a dozen times. Furthermore, these clients may recommend you to other prospects, which can also yield more sales for your company. To reap these benefits, however, you need to foster strong B2B relationships.

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  • 5 Commonly Overlooked B2B Lead Prospecting Opportunities

    Posted On October 16, 2017 by Robert Smith

    Lead generation is a fundamental step in business-to-business (B2B) sales. Without leads, you won't have anyone to pitch your product or service to. Furthermore, leads allow you to prioritize your sales tactics to generate a stronger response. If a particular prospect has expressed strong interest in your product or service, you can target him or her first. Unfortunately, though, many B2B salespersons overlook the following lead generation opportunities.

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  • How B2B Sales Differs from B2C Sales

    Posted On October 11, 2017

    It's a common assumption that selling a product or service requires the same approach regardless of the person to whom you are selling it. While some tactics are universal, others require specific approaches depending on whether the target audience is consumers or business owners and professionals. Business-to-business (B2B) sales, for instance, requires a different approach than business-to-consumer (B2C) sales.

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  • Considering a CRM? Here's a Few Things to Consider.

    Posted On September 19, 2017 by Evan Lamolinara

    The right customer relationship management (CRM) system can make a world of difference in your ability to acquire new customers, retain existing customers, and ultimately foster stronger and more meaningful relationships with your company's target audience.

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