Blog

  • B2B Lead Generation Trends to Watch in 2017

    Posted On February 24, 2017 by Evan Lamolinara

    Business-to-business (B2B) marketing is a fast-growing world that continues to evolve with each passing year. A tactic that worked several years ago may prove ineffective today. So, what kind of B2B lead generation trends can you expect to see in 2017?

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  • Industrial Lead Generation: Past vs. Present

    Posted On February 22, 2017 by Evan Lamolinara

    Lead generation is a critical component of an industrial company's sales process. Once you've captured a qualified lead, you can nurture him or her through the sales funnel, hopefully converting that sales lead into a paying customer.

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  • A Formula for Successful B2B Sales Calls

    Posted On February 20, 2017 by Robert Smith

    Even in today's era of digital marketing, phone calls are an effective, time-tested platform on which to sell a product or service. But if you want to gain any momentum with your telemarketing, you should follow the formula outlined below.

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  • Small Business and Big Data

    Posted On February 17, 2017 by Robert Smith

    Are you using Big Data in your business's day to day operations? The term “Big Data” refers to data sets that are too large and/or complex for traditional programs and applications to effectively process. Statistics show that the world's capacity to store data has doubled once every 40 months since 1980. There's now so much data that many companies struggle to use it.

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  • 3 Tips to Optimize Your Email Marketing for Lead Generation

    Posted On February 13, 2017 by Evan Lamolinara

    Email is no longer a promotional platform that business-to-business (B2B) companies can afford to overlook. Whether you sell a B2B product or service (or both), you'll find email is one of the most cost-effective lead generation tools. But if you want to leverage the full power of email, you should optimize your campaigns using the following tactics.

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