Blog

  • Using Fear of Missing Out to Drive More B2B Sales

    Posted On February 08, 2017 by Robert Smith

    Abbreviated “FOMO,” fear of missing out is a tactic used by countless sales people to convert more prospect, faster. The general idea is to pitch your product or service in such a manner that the prospect feels he or she would miss out if they didn't buy it sooner, than later. When presented with an offer, a prospect has one of two options: to buy or not to buy. Using FOMO can encourage prospects to buy your product or service, but only if it's applied correctly. So, how can you use FOMO to drive more sales?

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  • Lead Generation Tip: Increasing Email Response Rates

    Posted On February 06, 2017 by Robert Smith

    Email marketing consistently ranks as one of the most cost-effective lead generation strategies. Unlike traditional advertising methods, you can continue to market to the same prospect for as long as he or she remains subscribed to your newsletter. But if you want to reap the most benefit from your email marketing efforts, you'll need to optimize your campaign for a high response rate.

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  • Using Customer Feedback to Drive Revenue Growth

    Posted On February 03, 2017 by Evan Lamolinara

    Customer feedback is an invaluable tool that B2B companies can use to improve their conversion rates and generate more sales. Unfortunately, it's also something that frequently overlooked. When you're busy finding new prospects, nurturing existing prospects, and conducting the countless other tasks that go into a successful sales operation, it's easy to overlook something as simple as customer feedback. This is a critical mistake, however, that can place your business behind your competitors.

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  • Quick Tips for Driving More B2B Sales Leads into Your Pipeline

    Posted On January 30, 2017 by Robert Smith

    Utilizing a sales funnel is a highly effective way to nurture prospects, capture invaluable data, and generate more revenue. Whether your company sells a product or service (or both), you should implement a sales funnel for these reasons. But if you really want to succeed with your marketing efforts, you'll need to focus on getting more sales leads into the top of your sales funnel, which is something we're going to discuss here.

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  • Lead Generation Metrics that Matter

    Posted On January 23, 2017 by Robert Smith

    If you aren't monitoring key performance indicators (KPI) of your lead generation efforts, you won't be able to optimize it. Unfortunately, many business-to-business (B2B) companies and their respective sales and marketing leaders turn a blind eye to this step, focusing strictly on lagging indicators; likes revenue. While sales is arguably the single most important KPI, there are lead generation metrics that are considered leading indicators that you should focus on monitoring, including the following.

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