Blog

  • What is Event Based Marketing?

    Posted On December 20, 2016 by Robert Smith

    Event-based marketing has become a hot topic among marketers in recent years. It refers to prospect nurturing, sales and communication activities that change based on the customer or prospect's situational needs. Rather than approaching your marketing with a “one-size-fits-all” mentality, for instance, you alter your approach based on the customer or prospect, and the impending changes in their businesses.

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  • Tips for Organically Growing Your B2B Newsletter Subscribers

    Posted On December 19, 2016 by Robert Smith

    Email marketing offers countless benefits for business-to-business (B2B) companies. It allows for a more personal connection with prospects than traditional direct mail; it's measurable (you can track metrics like open rates, click-through-rates, conversions, etc.); it's cost-effective; and you can market to the same prospect multiple times. But if you plan on using email to help generate more sales leads, you'll need to build a list of subscribers.

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  • B2B Lead Generation Showdown: Inbound vs. Outbound

    Posted On December 16, 2016 by Evan Lamolinara

    B2B Lead generation strategies typically fall under one of two categories: inbound and outbound. While both can be effective, there are some key differences separating them. If you sell a product or service in an business-to-business setting, you should familiarize yourself with the nuances between the inbound and outbound methodologies, which is something we're going to discuss further in today's blog post.

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  • 5 B2B Lead Generation Trends to Watch in 2017

    Posted On December 12, 2016 by Evan Lamolinara

    With 2017 right around the corner, many companies are seeking new tools and techniques to optimize their lead generation efforts. While there are some time-tested methods that always work, companies should look towards the future to really get an upper-hand on their competitors. So, what B2B lead generation trends can you expect to see more of in 2017 and beyond?

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  • Lead Generation Tip: How to Increase Your Email Open Rates

    Posted On December 09, 2016 by Robert Smith

    Email marketing is cost-effective way for companies to promote their products or services and generate more sales leads. Once you have a prospect's email address, you are able efficiently and inexpensively communcate for as long as they remain subscribed. But in order to capitalize on B2B email marketing, you need prospects to respond.

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