Blog

  • Is Bad B2B Data Costing You Sales?

    Posted On November 06, 2017

    Are you using data to identify prospects, harvest leads and nurture customers through the sales cycle? If not, you should. The right data can make a world of difference in business-to-business (B2B) sales. Rather than blindly reaching out to prospects, you can use a more methodical, data-driven approach. With that said, however, you should beware of the dangers of using bad data.

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  • 6 Tips to Maximize Exposure at Trade Shows

    Posted On November 03, 2017

    Participating in trade shows is a great way for business-to-business (B2B) companies to attract prospects and build greater brand recognition. B2B audiences often need nurturing before they will buy a product or service. By setting up a booth at a trade show, you'll have an easier time networking with prospects and nurturing them through the sales cycle. However, you should follow the tips listed below to generate maximum exposure for your B2B company.

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  • B2B Tips for Key Account Selling

    Posted On October 31, 2017

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  • B2B Marketing: Are You Reaching the Decision Makers?

    Posted On October 30, 2017

    If you aren't, you'll probably have a hard time selling your products or services. In business-to-consumer (B2C) sales, all prospects are "decision makers." They have the authority to choose and buy their own products or services, without requiring approval from someone else. This is in stark contrast to business-to-business (B2B) sales, however, in which prospects are often required to seek approval from upper management before making a purchase.

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  • The Recipe for a Successful B2B Sales Call

    Posted On October 26, 2017

    While many business-to-business (B2B) salespersons have shifted towards inbound marketing technique, conventional sales calls remains one of the safest and most effective ways to generate leads and sales. Whether you sell a B2B product or service (or both), you can reach prospects by calling them. Like all sales methods, however, not every prospect whom you reach will buy your product or service. But there are ways to increase your chances of success, including the tips listed below.

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