Blog

  • Industrial Sales and the Art of Closing the Deal

    Posted On May 27, 2016 by Robert Smith

    So, you've nurtured a prospect into potentially buying your industrial products or services and now you're faced with the task of closing the sale. Lead nurturing offers several benefits for salespersons, including the shorter sales cycles, improved cross-merchandising and up-selling effectiveness, and improved customer satisfaction. However, these benefits only hold true if you are able to close the sale and convert the prospect into a paying customer.

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  • Low Cost Methods for Creating More Customer Loyalty

    Posted On May 26, 2016 by Robert Smith

    Does your business sell an industrial construction service and/or equipment? If so, you should focus your efforts on buying loyal customers to boost sales while reducing customer acquisition costs in the process.

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  • Lead Generation Tips: Digital Marketing

    Posted On May 26, 2016 by Robert Smith

    The landscape of marketing and advertising has evolved dramatically over the past decade. No longer are traditional methods of promotion like TV and radio commercials the most cost-effective. If you're struggling to acquire new customers for your business, you'll need to focus on digital marketing mediums.

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  • Tips for Qualifying Your Moving Leads

    Posted On May 14, 2016 by Robert Smith

    As a salesperson for office relocation services, you'll want to reach out to as many prospects as possible. The more prospects with whom you make contact, the more qualified leads you'll generate. Rather than doing all of the talking during your cold calls, however, you should sit ask them questions to gain a better perspective on their needs. No two office relocation projects have the exact same needs, which his why it's important to size them up during your cold calls. Here's a short list of some of the essential questions you should ask office relocation prospects.

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  • Telemarketing Tips for Generating More B2B Leads

    Posted On May 14, 2016 by Robert Smith

    Telemarketing remains one of the most effective platforms on which to promote a B2B product or service. Whether you are selling a forklift, office furniture, or an enterprise level software, you should pick up the phone to call prospective customers. Granted, not every prospect you call is going to be qualified but telemarketing is a numbers game, meaning the more calls you make the more leads you'll generate.

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