Blog

  • Lead Generation Tip: Improve Your Email Delivery Rates

    Posted On May 14, 2016 by Robert Smith

    There are dozens of different ways to promote your product or service to prospective B2B clients, including both inbound and outbound lead generation techniques. However, the single most cost-effective marketing platform is email. Once you've acquired the email addresses of prospective customers, you can nurture them through the sales funnel with email. And furthermore, you can generate multiple sales off a single prospect, attesting to the power of email marketing.

    Read More
  • Outside-the-Box Lead Generation Ideas for Moving Companies

    Posted On May 14, 2016 by Robert Smith

    There are more than 27 million small businesses operating in the United States, according to the Bureau of Labor Statistics (BLS). When a business owner makes the decision to relocate, he or she will usually seek the services of a commercial moving company. As such, commercial moving has become a major industry that continues to grow larger with each passing year. But how exactly do you generate more leads for your commercial moving service?

    Read More
  • How to Really Add Value on Your Next Sales Call

    Posted On May 06, 2016 by Robert Smith

    What's the conversion rate of your sales calls? Even if it's attracting customers and generating sales, there's always room for improvement. The good news is that you can boost the effectiveness of your sales calls by adding value to them. According to an article published by SellingPower, a salesperson's skill can add up to 50% to the perceived value of the product or service, sometimes even more. So, what steps can you take to add value to your industrial sales calls?

    Read More
  • 5 Tips for Generation More Office Relocation Leads

    Posted On May 05, 2016 by Robert Smith

    Business owners and office managers are often hesitant to purchase from salespeople, believing that their sole purpose is to make a sale at all costs necessary. So when making cold calls, as well as follow-up calls, be genuine in your approach. Don't just use the same pitch, but instead show a little personality in your marketing calls. Being genuine will encourage prospects to purchase your office relocation services.

    Read More
  • Using Imagery to help Sell Industrial Services

    Posted On May 05, 2016 by Robert Smith

    We've all heard it before: a picture is worth a thousand words. A single image can convey an entire story, eliminating the need for long text. But pictures can also be used as a lead generation tool. To learn more about the power of imagery and how to incorporate it into your sales process, keep reading.

    Read More