Blog

  • Dont Fight Upstream: Sell How Your Sales Leads Want to Buy

    Posted On August 01, 2017 by Robert Smith

    A critical mistake made by salespeople is thinking strictly about their own company's sales process. Most sales reps follow a linear process, beginning with sales lead acquisition and ending with the actual sale at the bottom of the funnel. In doing so, however, they overlook the customer's own process, resulting in fewer actual conversions.

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  • Cold Emailing Strategies to Generate More Sales Leads

    Posted On July 25, 2017 by Evan Lamolinara

    Cold email marketing is arguably one of the easiest channels through which to generate business-to-business (B2B)sales leads. According to Experian, email is 20 times more cost effective than traditional advertising mediums. Assuming that you don't abuse an email address, you can continue to passively and efficiently communciate with your prospects.

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  • Why a Rejection in B2B Sales Isn't Always a Failure

    Posted On July 21, 2017 by Robert Smith

    American author and choreographer Twyla Tharp said it best: "Ultimately there is no such thing as failure. There are lessons learned in different ways." This is a principle that all business-to-business (B2B) sales people should follow. When one of your B2B sales leads rejects your offer -- or you otherwise experience a loss -- you should take a few steps back to review what happened. Even though you didn't make a sale, you can still learn from the experience and use this knowledge to optimize your future sales efforts.

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  • 4 Reasons Inside Sales Campaigns Fail to Produce

    Posted On July 18, 2017 by Robert Smith

    Despite the evolution of B2B lead generation tools and strategies, inside sales remains one of the most effective ways to market a B2B product or service. Once you've harvested a list of prospective clients, you can begin calling them to introduce your product or service. Granted, cold calling has a lower average conversion rate than other channels, but it can be an easy and low-cost method that often yields tons of favorable results when done correctly. If you want to generate new sales leads through cold calling, though, you should avoid making these common mistakes.

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  • Using Video Marketing to Drive More B2B Sales

    Posted On July 13, 2017 by Robert Smith

    Are you using video as part of your company's overall marketing strategy? Statistics cited by HubSpot suggests that 43% of people want to see more video content, and 51.9% of marketing professionals believe video offers the best return on investment (ROI) of all media types. But unless you're familiar with video marketing, you may have some questions, such as how to best use it. Here are some tips to maximizeB2B sales growth using video marketing.

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