Blog

  • 6 Tips for Creating Better B2B Sales Presentations

    Posted On November 30, 2017

    Many business-to-business (B2B) marketers overlook the importance of creating well-optimized sales presentations. They assume it's not going to have any tangible impact on their sales, so they focus their attention on other marketing channels. But whether you sell a product or service, the right sales presentation can help you generate more sales. Follow the tips outlined below to improve your B2B sales presentations and generate more sales in the process.

    Read More
  • 5 Tips for B2B Warm Calling Success

    Posted On November 28, 2017

    Not to be confused with cold calling, warm calling is a marketing practice in which a business owner or marketer contacts prospects with whom they've already spoken. Because of this, it typically delivers a higher conversion rate and ultimately more sales than cold calling. As a business-to-business (B2B) marketer, however, you must follow some simple tips when making warm calls to increase your chances of success.

    Read More
  • What Twitter's New Character Limit Means for B2B Marketers

    Posted On November 27, 2017

    It may not receive the same level of visibility or traffic as Facebook, but Twitter is still one of the world's most popular social media networks. The Big Blue Bird focuses specifically on short messages known as "tweets." Business-to-business (B2B) marketers can promote their products and services by tweeting content. But if you're a B2B marketer, you should take note of a recent change to Twitter's character limit.

    Read More
  • 5 Untapped Sources of High-Quality Industrial Construction Leads

    Posted On November 24, 2017

    Lead acquisition is one of the biggest challenges faced by commercial construction contractors. Many contractors and their sales reps focus on traditional marketing tactics like cold calling, only to experience minimal success. If this sounds familiar, you should consider the following five sources of high-quality industrial construction leads.

    Read More
  • How User-Generated Content Can Enhance B2B Marketing

    Posted On November 20, 2017

    Content marketing has become a key promotional strategy used by business-to-business (B2B) salespersons. As the name suggests, it involves publishing high-quality, relevant content with the goal of attracting prospects and customers. With that said, you don't have to necessarily produce all of the content yourself. With user-generated content, you can leverage the power of others' content for your own marketing purposes.

    Read More