Blog

  • Common Mistakes When Selling Industrial Construction Equipment

    Posted On November 17, 2017

    Does your company revolve around sales of industrial construction equipment? Selling industrial construction equipment requires a more specific methodology than traditional business-to-consumer (B2C) sales. When performed correctly, however, it can yield a high return on your investment. To increase your chances of success, you should avoid making the following mistakes when selling industrial construction equipment.

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  • The Amazing Benefits of Video for B2B Marketing

    Posted On November 15, 2017

    Statistics show that 60% of business-to-business (B2B) marketers use video content in their overall marketing strategy -- a number that's will likely grow even higher in the months and years to come. However, that means roughly 40% of B2B marketers aren't using video. If you fall under the latter category and haven't jumped on the video bandwagon, keep reading to learn some of the amazing benefits it offers.

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  • How to Generate Higher Quality B2B Leads

    Posted On November 13, 2017

    It's not the quantity of business-to-business (B2B) leads you generate that matters most; it's the quality of those leads. High-quality leads are easier to convert into paying customers. Of course, this means more sales for your company while spending less time and resources doing so. So, how can you generate higher quality B2B leads?

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  • Common Misconceptions About B2B Cold Calling

    Posted On November 10, 2017

    Even with the advent of the Internet and inbound marketing channels, cold calling remains one of the most popular business-to-business (B2B) marketing strategies. As you may already know, it involves calling and soliciting a product or service to a prospect with whom you've had no prior contact.

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  • Is Bad B2B Data Costing You Sales?

    Posted On November 06, 2017

    Are you using data to identify prospects, harvest leads and nurture customers through the sales cycle? If not, you should. The right data can make a world of difference in business-to-business (B2B) sales. Rather than blindly reaching out to prospects, you can use a more methodical, data-driven approach. With that said, however, you should beware of the dangers of using bad data.

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