Blog

  • B2B Sales: 5 Tips to Reach Decision-Makers

    Posted On August 17, 2017 by Robert Smith

    A common mistake made by business-to-business (B2B) salespersons is overlooking a prospective company's "decision-makers." Instead of talking to the individuals who have the authority to make purchases, salespersons talk to lower-level employees. Granted, there are times when these correspondences may result in sales (e.g. the employee shares the offer with his or her boss; or is key stakeholder in the decision making process). In most cases, however, they are empty leads that consume time and resources without yielding anything in return. So, how can you reach the decision-makers?

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  • Cold Emailing Strategies to Generate More Sales Leads

    Posted On July 25, 2017 by Evan Lamolinara

    Cold email marketing is arguably one of the easiest channels through which to generate business-to-business (B2B)sales leads. According to Experian, email is 20 times more cost effective than traditional advertising mediums. Assuming that you don't abuse an email address, you can continue to passively and efficiently communciate with your prospects.

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  • Engaging That "Impossible Account"

    Posted On July 06, 2017 by Robert Smith

    Every business-to-business (B2B) company has that “one” account – you know, the one with the biggest budget, but you can't seem to crack. It's these highly coveted target accounts that can help B2B companies grow and expand their operations quickly. But engaging them isn't always an easy task. Maybe the prospect has already begun communicating with one of your competitors, or perhaps they simply believe that you can't effectively serve them. So, how do you engage impossible accounts such as this?

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  • Lead Generation Tip: Optimize Your B2B Email Lists

    Posted On June 11, 2017 by Robert Smith

    Email marketing consistently ranks as one of the most cost-effective lead generation strategies for B2B sales organizations. Once you have a customer or prospect's email address, you can continue sending him or her promotional material for as long as they remain subscribed. However, you should optimize your B2B email list for a stronger response, which we're going to explain in this blog post.

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  • How to Find Topics that Will Engage Your B2B Prospects

    Posted On June 04, 2017 by Robert Smith

    If you keep up with our blog, you probably know the importance of content marketing. Whether your company sells to consumers or professionals (or both), you can attract prospects and generate more B2B leads by publishing high-quality content. But where exactly do you find topics to write about? If you're struggling to come up with topics for your content marketing efforts, check out the following sources listed below.

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