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  • 5 Account Based Marketing Best Practices

    Posted On May 24, 2017 by Robert Smith

    Account-based marketing (ABM), also known as key account marketing, is a marketing strategy in which a business communicates with prospects and sales leads using targeted, account-specific messages; ideally with a marketing automation tool. According to one survey, more than 90% of marketers acknowledge the value of ABM. But if you're thinking about implementing in your business's sales department, there are a few things you should know.

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  • 5 Key Benefits of Automated B2B Lead Nurturing

    Posted On April 15, 2017 by Robert Smith

    Lead nurturing is a fundamental step in business-to-business lead generation. When you have well defined target audiences, you're essentially able to send the same message over and over again as new prospects enter your sales funnel. You'll have to spend a little extra time building your nurturing campaigns on the front end, but will save countless hours once your nurturing system is up and running. Here's a few benefits of B2B lead nurturing.

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  • Account Based Marketing: What You Should Know

    Posted On April 05, 2017 by Evan Lamolinara

    Account-based marketing is a powerful B2B sales and marketing strategy used by companies worldwide. When used correctly, it can deliver high-quality sales leads; increase account relevancy; allow for shorter sales cycles; create a more efficient sales/marketing process; and align marketing processes with account strategies. Unfortunately, however, many B2B companies fail to utilize account-based marketing to its fullest potential.

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  • What's next in B2B Marketing?

    Posted On February 28, 2017 by Evan Lamolinara

    Business-to-business (B2B) marketing is a dynamic medium that will continue to rapidly evolve. So, what B2B marketing trends can you expect to see in the near future?

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  • Is Account Based Marketing Right for My Business?

    Posted On November 18, 2016 by Evan Lamolinara

    Account-based marketing, also referred to as ABM, is a term that has really started to pick up traction in the world of B2B lead generation in 2016. It is a form of marketing in which a business engages with key target customer accounts and the individual prospects/contacts that can be considered stakeholders within various internal functions or departments. If executed correctly, it will communicate unique, personalized messages based on each stakeholder's personal use case. Unlike traditional marketing, it doesn't involve mass marketing techniques or strategies. Account-based marketing is a more methodical, laser-targeted approach. So, is account-based marketing right for your business?

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