Blog

  • 5 Simple B2B Inside Sales Tips

    Posted On October 17, 2016 by Robert Smith

    While many business-to-business (B2B) companies now focus their efforts on inbound marketing, cold calling remains a time-tested and effective strategy to generate more sales leads. Before picking up the phone, though, you should familiarize yourself with the following B2B inside sales tips for cold calling. Using these simple tips will help to improve your conversions, making this tactic even more cost-effective.

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  • Content Marketing Tips to Drive Lead Generation

    Posted On October 12, 2016 by Robert Smith

    Are you struggling to generate new sales leads? There are countless ways to connect with prospective customers, although one of the most cost-effective involves content marketing. By publishing high-quality content that's relevant to your audience, you can drive lead generation with minimal effort. Keep reading to learn more about content marketing and how it can help you attract new sales leads.

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  • 5 Tips for Nurturing Your B2B Sales Leads

    Posted On October 10, 2016 by Robert Smith

    Nurturing your B2B leads is a highly effective way to accelerate your sales process, all while requiring a minimal amount of time and resources. According to a 2015 study conducted by MarketingSherpa, however, only 36% of marketers nurture their sales leads. This isn't because it's lead nurturing is ineffective. Rather, it's because sales people and marketers don't know how to do it.

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  • 6 Ways to Improve Sales Team Productivity

    Posted On October 07, 2016 by Robert Smith

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  • The Basics of Social Media Lead Generation

    Posted On October 06, 2016 by Robert Smith

    Statistics show that roughly two-thirds of adults in the United States use social media networking sites, according to Pew Research. B2B sales and marketing professionals can use this to their advantage by prospecting for new leads on several different platforms. Social media isn't used strictly for sharing your personal thoughts and opinions; it's a powerful lead generation tool. But there are a few things you should know about lead generation on social media.

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