Blog

  • 5 Tips to Generate More B2B Sales Leads

    Posted On August 17, 2016 by Evan Lamolinara

    There's a right way and a wrong to generate business-to-business (B2B) sales leads, and unfortunately many professionals choose the latter. So if you're struggling with lead generation, check out the following five steps to success.

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  • Tips to Organically Build Your B2B Marketing Database

    Posted On August 15, 2016 by Robert Smith

    Email marketing is one of the most effective lead generation methods. It's scalable, low-cost, measurable, customizable, and offers near-instant results. But if you plan on using email to promote your company's products or services, you'll need to build a list of prospects' email addresses that you can nurture into qualified leads.

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  • Lead Generation Tip: Maintaining Your Marketing Database

    Posted On August 12, 2016 by Robert Smith

    Proper database management is an important step in generating more B2B sales leads. If your company provides products and/or services to other businesses, you probably have a database (or several) of prospects and their respective information. This data can be used for lead generation to simply optimize your approach for a stronger response. But you'll want to perform some ongoing maintenance to your database to keep it in optimal condition.

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  • 4 Lead Generation Trends to Watch

    Posted On August 10, 2016 by Robert Smith

    Lead generation is a fundamental step in running a successful business. Without qualified sales leads, you'll have a difficult time growing revenue. Here are some of the top lead generation trends to watch.

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  • Close More Deals With These 5 B2B Sales Tips

    Posted On August 05, 2016 by Robert Smith

    Connecting with prospective B2B leads is only one step in the sales process. Unless you're able to convince them to buy your products or services, you'll have to count the prospect as a loss. But closing the deal isn't always easy, especially when it involves a significant commitment in time and/or resources.

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