Blog

  • Why a Rejection in B2B Sales Isn't Always a Failure

    Posted On July 21, 2017 by Robert Smith

    American author and choreographer Twyla Tharp said it best: "Ultimately there is no such thing as failure. There are lessons learned in different ways." This is a principle that all business-to-business (B2B) sales people should follow. When one of your B2B sales leads rejects your offer -- or you otherwise experience a loss -- you should take a few steps back to review what happened. Even though you didn't make a sale, you can still learn from the experience and use this knowledge to optimize your future sales efforts.

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  • Content Marketing Metrics You Should Track

    Posted On June 23, 2017 by Evan Lamolinara

    Do you use content marketing to attract new prospects to your business? Regardless of what exactly your business offers -- a product, service, etc. -- high-quality content can help you reach your goals. When you publish high-quality content that's relevant to your target audience, prospects will find your business more easily and view your company as a thought leader, adding credibility. And this almost always translates into more conversions.

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  • Tips for Improving the Quality of Your Inbound Sales Leads

    Posted On June 19, 2017 by Robert Smith

    Verifying your sales leads is an important step in selling a business-to-business (B2B) product or service. In a perfect world, all of your leads would be 100% accurate without any discrepancies. Unfortunately, this isn't always the case. It's not uncommon for companies to receive erroneous lead riddled with the wrong information. And if the prospect's information isn't right, you won't be able to use the lead effectively in your marketing and sales strategy. So, how do you verify B2B leads to ensure they are correct?

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  • Cold Calling Best Practices for B2B Sales Success

    Posted On June 14, 2017 by Robert Smith

    While many business-to-business (B2B) salespersons have transitioned towards "inbound marketing" techniques, cold calling remains a time-tested, effective way to acquire new prospects and generate more sales leads. But if you're thinking about cold calling prospects, you should follow the tips listed below to create a stronger connection.

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  • New SalesLeads Feature: "Data On Demand"

    Posted On June 08, 2017 by Evan Lamolinara

    Enaging with high priority accounts and decision makers just got a lot easier. Find companies, decision makers, and direct contact information with 4 clicks of your mouse.

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