Blog

  • B2B Lead Generation: Beginners Guide to Content Marketing

    Posted On March 17, 2016 by Robert Smith

    Lead generation is essential for running a successful business. Whether you sell industrial equipment, office furniture, or telecommuncation equipment, you'll need access to qualified sales leads in order to succeed. While there are dozens of different ways to acquire leads, one of the most effective is content marketing.

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  • 5 Ways to Boost Sales Without Price Increases

    Posted On March 17, 2016 by Robert Smith

    When companies look to boost their revenue, they often resort to raising prices. Conventional wisdom should lead you to believe that bumping up the price of your products and/or services will yield more revenue. In some cases, this may hold true. Other times, however, it can backfire by discouraging otherwise loyal customers from choosing your business. So, how can you boost revenue without raising prices?

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  • B2B Sales: The 4 Step Process to Up-selling

    Posted On March 11, 2016 by Robert Smith

    Up-selling is a great way to boost revenue in B2B sales. Once a client has expressed interest in a particular product or piece of equipment, you can attempt to sell him or her a relevant “add on.” For instance, clients who are interested in buying a forklift may also be interested in attachments like a drum handler. If the client intended to use the forklift to move and manipulate large drums, a drum handler will certainly prove useful.

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  • Using Social Media to Find More B2B Sales Leads

    Posted On February 03, 2016 by Robert Smith

    Social media has exploded in terms of use and popularity in recent years. According to the Pew Internet Project, nearly 3 out 4 adults (74%) use some type of social networking site. You can use this widespread popularity to your advantage by searching social media outlets as a tool to fine more new industrial news and project leads. It does take a little bit of leg work, but if you are willing to be patient you can find projects that you had no idea about.

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  • Tips for Using Social Media to Generate More B2B Sales Leads

    Posted On January 19, 2016 by Robert Smith

    It's estimated that 74% of adults use social media, according to the Pew Internet Project. While many people use it strictly for personal purposes, social media offers a powerful platform on which to generate B2B sales leads. So if you're looking to generate more commercial leads, check out the following social media tips.

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