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  • Using Email Marketing to Nurture Industrial Sales Leads

    Posted On January 12, 2016 by Robert Smith

    Lead nurturing involves warming up prospective clients so they are more can be considered a ore qualified lead for your business. Just because a prospect has given you his or her contact information doesn't necessarily mean they are ready to make a purchase. They'll often need “nurturing” to convince them that your industrial products or services is the right choice for their business – something that email marketing can prove highly useful in accomplishing.

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  • 6 Keys to B2B Lead Generation Success

    Posted On January 01, 0001

    Does your company sell in a B2B setting? Here are six rules that can help you generate more B2B sales leads.

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