• How to Find Topics that Will Engage Your B2B Prospects

    Posted On June 04, 2017 by Robert Smith

    If you keep up with our blog, you probably know the importance of content marketing. Whether your company sells to consumers or professionals (or both), you can attract prospects and generate more B2B leads by publishing high-quality content. But where exactly do you find topics to write about? If you're struggling to come up with topics for your content marketing efforts, check out the following sources listed below.

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  • 5 Account Based Marketing Best Practices

    Posted On May 24, 2017 by Robert Smith

    Account-based marketing (ABM), also known as key account marketing, is a marketing strategy in which a business communicates with prospects and sales leads using targeted, account-specific messages; ideally with a marketing automation tool. According to one survey, more than 90% of marketers acknowledge the value of ABM. But if you're thinking about implementing in your business's sales department, there are a few things you should know.

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  • 6 Easy Tips to Generate More B2B Sales Leads

    Posted On May 16, 2017 by Robert Smith

    Let's face it, every business-to-business (B2B) company needs sales leads to succeed. Without a list of prospects, you won't be able to promote your products or services effectively. Sure, you may get lucky and convert a few random prospects into paying customers, but this isn't a sustainable business model for long-term success. So, what steps can you take to find more B2B leads?

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  • Using FOMO To Convert Your Sales Leads Faster

    Posted On May 03, 2017 by Robert Smith

    FOMO – an acronym for “fear of missing out” – is a powerful tool that B2B sales reps can use to push their products and services. The general idea is to create a sales message that convinces your sales leads to take action now, fearing they will miss out on this amazing opportunity otherwise. FOMO can be used in all sales, though it's particularly effective in B2B sales.

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  • B2B Sales Tips Every B2B Sales Rep Should Follow

    Posted On April 28, 2017 by Robert Smith

    Looking to increase B2B sales performance? Here are some simple tips that can help.

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