Blog

  • Which CRM Is Right For My Business?

    Posted On April 26, 2017 by Robert Smith

    A customer relationship management (CRM) solution is a versatile tool that offers a plethora of benefits for sales reps, sales and marketing managers, executives, and even business owners. Among other things, a CRM helps business development teams to target the right B2B prospects at the right time; manage all engagement activities, collect and manage data on customers' behavior; automate certain messaging and follow-up correspondences; and create a more efficient sales process.

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  • Improve Your Prospect Targeting: Think Bigger than the C-Suite

    Posted On April 20, 2017 by Robert Smith

    Targeting the right B2B sales leads is essential for all businesses. Of course, many B2B companies focus their business development efforts on the coveted C-suite prospects, assuming this will yield more conversions/sales. While there's nothing wrong with targeting C-suite prospects, you shouldn't focus solely on this audience while neglecting other, potentially more lucrative leads.

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  • 3 Under-Utilized Ways to Generate More B2B Sales Leads

    Posted On April 17, 2017 by Robert Smith

    Generating high quality B2B sales leads is actually easier than most people realize. Regardless of your business's industry, there are ways to find prospective customers and clients, without exhausting significant amounts of time, money and resources.

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  • 5 Key Benefits of Automated B2B Lead Nurturing

    Posted On April 15, 2017 by Robert Smith

    Lead nurturing is a fundamental step in business-to-business lead generation. When you have well defined target audiences, you're essentially able to send the same message over and over again as new prospects enter your sales funnel. You'll have to spend a little extra time building your nurturing campaigns on the front end, but will save countless hours once your nurturing system is up and running. Here's a few benefits of B2B lead nurturing.

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  • Using Email Marketing in a Long Sales Cycle

    Posted On April 12, 2017 by Evan Lamolinara

    One of the sales and marketing hurdles faced by industrial product and service suppliers, is keeping prospects engaged throughout a long sales cycle. With sales cycles often lasting for 12-18 months, it's not uncommon for prospects to become disengaged, at which point it's doubtful they'll convert into paying customers. While there are many tactics available to keep prospects engaged in a long sales cycle, email marketing is arguably one of the most efficient strategies.

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