Blog

  • Convert More Sales Leads with these 5 Tips

    Posted On December 27, 2016 by Robert Smith

    Not every prospect to whom you pitch your company's product or service will follow through with a purchase – and that's okay. Regardless of what exactly your company sells, you should focus on numbers. The more prospects that you target, the more prospects you'll convert into paying customers. You can further improve your numbers, however, by using the following tips to convert more of your sales leads into paying customers.

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  • B2B Lead Generation Showdown: Inbound vs. Outbound

    Posted On December 16, 2016 by Evan Lamolinara

    B2B Lead generation strategies typically fall under one of two categories: inbound and outbound. While both can be effective, there are some key differences separating them. If you sell a product or service in an business-to-business setting, you should familiarize yourself with the nuances between the inbound and outbound methodologies, which is something we're going to discuss further in today's blog post.

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  • 5 B2B Lead Generation Trends to Watch in 2017

    Posted On December 12, 2016 by Evan Lamolinara

    With 2017 right around the corner, many companies are seeking new tools and techniques to optimize their lead generation efforts. While there are some time-tested methods that always work, companies should look towards the future to really get an upper-hand on their competitors. So, what B2B lead generation trends can you expect to see more of in 2017 and beyond?

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  • Lead Generation Tip: How to Increase Your Email Open Rates

    Posted On December 09, 2016 by Robert Smith

    Email marketing is cost-effective way for companies to promote their products or services and generate more sales leads. Once you have a prospect's email address, you are able efficiently and inexpensively communcate for as long as they remain subscribed. But in order to capitalize on B2B email marketing, you need prospects to respond.

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  • B2B Lead Generation Tips to Think About

    Posted On December 07, 2016 by Robert Smith

    Business-to-business (B2B) sales requires a well planned strategy to drive revenue growth. With your target audience being business owners and other professionals, you'll have to fine-tune your marketing approach in order to acquire new B2B leads and generate new business opportunities. So, if you're struggling with B2B sales, check out the following tips for an effective sales strategy.

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