Blog

  • Tips to Convert Your Social Followers into New Sales Leads.

    Posted On April 07, 2017 by Robert Smith

    Social media is no longer a platform that business owners can afford to overlook. According to the Pew Research Center, roughly 79% of the United States adult population has a Facebook account, while 32% have an Instagram account; 31% a Pinterest account; 29% a LinkedIn account; and 24% a Twitter account. Statistics such as these attest to the wide-reaching power of social media.

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  • 4 Signs Your B2B Prospect Database Needs Some "Spring Cleaning"

    Posted On March 29, 2017 by Robert Smith

    With the spring season upon us, there's no better time than the present for business-to-business (B2B) companies to analyze and update their databases. If your company uses a database of prospects to generate sales leads, you should clean it regularly to maintain its quality. Even the best databases will grow stagnant over time, resulting in lower email converstions, poor telemarketing efficiency, and a frustrated business development team. So, how do you know when it's time to clean up your B2B prospect database?

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  • Prospect Nurturing and Why You Should be Doing It

    Posted On March 17, 2017 by Evan Lamolinara

    Lead nurturing has become a hot topic among business-to-business (B2B) sales and marketing leaders in recent years. Not every prospect to whom you promote your company's product or service will buy it during the initial correspondence. By nurturing your sales leads, however, you can often re-enforce your value proposition while further exposing them to your brand.

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  • 6 Simple B2B Marketing Tips

    Posted On March 13, 2017 by Robert Smith

    Can't seem to get anyone to return your call? Well, you could be calling your B2B sales leads at the wrong time. If you call a business when it's closed, it's doubtful anyone will answer. If you are targeting small businesses, it's common for a president or owner to be in the office early and stay late... So consider trying at 7am or 6pm. The bottom line is keep an open mind regarding when to reach out.

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  • What's next in B2B Marketing?

    Posted On February 28, 2017 by Evan Lamolinara

    Business-to-business (B2B) marketing is a dynamic medium that will continue to rapidly evolve. So, what B2B marketing trends can you expect to see in the near future?

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