Blog

  • Considering a CRM? Here's a Few Things to Consider.

    Posted On September 19, 2017 by Evan Lamolinara

    The right customer relationship management (CRM) system can make a world of difference in your ability to acquire new customers, retain existing customers, and ultimately foster stronger and more meaningful relationships with your company's target audience.

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  • 5 Strategies to Increase Email Click-Through Rates

    Posted On September 05, 2017 by Robert Smith

    Click-through rates is a fundamental metric when measuring the success of your business-to-business (B2B) email campaigns. You can send thousands of marketing emails, but they won't offer much value unless prospects actually click on the link within them. Therefore, B2B marketers should actively optimize their emails for a higher CTR, which you can do by following the tips listed below.

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  • B2B Email Marketing Best Practices to Follow

    Posted On August 28, 2017 by Robert Smith

    Of all the digital marketing techniques, email consistently ranks as one of the most effective. Perhaps this is why 58% of companies are planning to increase their email expenditure, according to the Email Marketing & Marketing Automation Excellence 2017 report. Whether you're planning to launch a new email campaign or update an existing campaign, however, you should follow the best practices listed below to increase your chances of success.

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  • How to Get Past 'Gatekeepers' in Sales

    Posted On August 20, 2017 by Evan Lamolinara

    Business-to-business (B2B) salespersons often focus on their sales efforts on decision-makers, such as top-level executives. In doing so, however, they overlook some of the lower-level employees of a prospect's company: the gatekeepers. If a salesperson isn't able to get past the gatekeeper, he or she won't be able to reach the company's decision-maker, let alone effectively sell their product or service.

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  • B2B Sales: 5 Tips to Reach Decision-Makers

    Posted On August 17, 2017 by Robert Smith

    A common mistake made by business-to-business (B2B) salespersons is overlooking a prospective company's "decision-makers." Instead of talking to the individuals who have the authority to make purchases, salespersons talk to lower-level employees. Granted, there are times when these correspondences may result in sales (e.g. the employee shares the offer with his or her boss; or is key stakeholder in the decision making process). In most cases, however, they are empty leads that consume time and resources without yielding anything in return. So, how can you reach the decision-makers?

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