Blog

  • Lead Generation Tips to Optimize Your Website for More Conversions

    Posted On November 22, 2016 by Robert Smith

    People are often hesitant to share their information on the internet. Maybe they don't trust the vendor, or perhaps they privacy concerns. Regardless, sales and marketing professionals must ease prospects' worries when trying to convert new B2B sales leads through their website. Here are five easy ways to boost your company's conversion rates.

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  • Is Account Based Marketing Right for My Business?

    Posted On November 18, 2016 by Evan Lamolinara

    Account-based marketing, also referred to as ABM, is a term that has really started to pick up traction in the world of B2B lead generation in 2016. It is a form of marketing in which a business engages with key target customer accounts and the individual prospects/contacts that can be considered stakeholders within various internal functions or departments. If executed correctly, it will communicate unique, personalized messages based on each stakeholder's personal use case. Unlike traditional marketing, it doesn't involve mass marketing techniques or strategies. Account-based marketing is a more methodical, laser-targeted approach. So, is account-based marketing right for your business?

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  • The 6 Key Elements of Effective Email Prospecting

    Posted On November 17, 2016 by Robert Smith

    Email is a highly effective platform for prospecting new sales leads and generating more sales. Whether you sell a product or service (or both), you should integrate email into your overall strategy. To reap the full potential of this platform, however, you should include the following ingredients in your sales prospecting emails.

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  • Lead Generation Tip: Email Newsletter Basics

    Posted On November 09, 2016 by Robert Smith

    An email newsletter is an effective platform on which to generate more B2B sales leads. If a prospect is interested in your content, he or she will sign up for your newsletter. Once you have the prospect's email address, you can send them relevant, high-quality content, along with the occasional promotional content to advertise your B2B product or service. For more tips on how to attract leads using an email newsletter, keep reading.

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  • 5 Common Reasons Why Companies Struggle to Generate More B2B Leads

    Posted On November 07, 2016 by Evan Lamolinara

    Generating new B2B sales leads can be challanging. Decision makers are often busy conducting their own work, so they often disregard promotional efforts made by other companies. Here are five of the top reasons why companies fail to acquire B2B leads.

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