Blog

  • B2B Lead Generation: Beginners Guide to Content Marketing

    Posted On March 17, 2016 by Robert Smith

    Lead generation is essential for running a successful business. Whether you sell industrial equipment, office furniture, or telecommuncation equipment, you'll need access to qualified sales leads in order to succeed. While there are dozens of different ways to acquire leads, one of the most effective is content marketing.

    Read More
  • 5 Ways to Boost Sales Without Price Increases

    Posted On March 17, 2016 by Robert Smith

    When companies look to boost their revenue, they often resort to raising prices. Conventional wisdom should lead you to believe that bumping up the price of your products and/or services will yield more revenue. In some cases, this may hold true. Other times, however, it can backfire by discouraging otherwise loyal customers from choosing your business. So, how can you boost revenue without raising prices?

    Read More
  • Sales Tip: Generating a Sense of Urgency with Your Sales Leads

    Posted On March 11, 2016 by Robert Smith

    Creating a sense of urgency is essential when selling a product or service in the B2B market. As with most forms of business-to-business (B2B) sales, prospective customers are often busy with other tasks. After making the initial presentation, they may tell you they'll “think about it,” or that “now isn't the best time to discuss it.” Rather than counting it as a lost sale, however, you can increase your chance of success by creating a sense of urgency.

    Read More
  • 5 Tips to Generate More Moving Leads

    Posted On March 11, 2016 by Robert Smith

    Looking to generate more commercial relocation leads? Check out the tips listed below.

    Read More
  • B2B Sales: The 4 Step Process to Up-selling

    Posted On March 11, 2016 by Robert Smith

    Up-selling is a great way to boost revenue in B2B sales. Once a client has expressed interest in a particular product or piece of equipment, you can attempt to sell him or her a relevant “add on.” For instance, clients who are interested in buying a forklift may also be interested in attachments like a drum handler. If the client intended to use the forklift to move and manipulate large drums, a drum handler will certainly prove useful.

    Read More