Blog

  • Engaging That "Impossible Account"

    Posted On July 06, 2017 by Robert Smith

    Every business-to-business (B2B) company has that “one” account – you know, the one with the biggest budget, but you can't seem to crack. It's these highly coveted target accounts that can help B2B companies grow and expand their operations quickly. But engaging them isn't always an easy task. Maybe the prospect has already begun communicating with one of your competitors, or perhaps they simply believe that you can't effectively serve them. So, how do you engage impossible accounts such as this?

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  • Small Business and Big Data

    Posted On February 17, 2017 by Robert Smith

    Are you using Big Data in your business's day to day operations? The term “Big Data” refers to data sets that are too large and/or complex for traditional programs and applications to effectively process. Statistics show that the world's capacity to store data has doubled once every 40 months since 1980. There's now so much data that many companies struggle to use it.

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  • Using Customer Feedback to Drive Revenue Growth

    Posted On February 03, 2017 by Evan Lamolinara

    Customer feedback is an invaluable tool that B2B companies can use to improve their conversion rates and generate more sales. Unfortunately, it's also something that frequently overlooked. When you're busy finding new prospects, nurturing existing prospects, and conducting the countless other tasks that go into a successful sales operation, it's easy to overlook something as simple as customer feedback. This is a critical mistake, however, that can place your business behind your competitors.

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  • What is Event Based Marketing?

    Posted On December 20, 2016 by Robert Smith

    Event-based marketing has become a hot topic among marketers in recent years. It refers to prospect nurturing, sales and communication activities that change based on the customer or prospect's situational needs. Rather than approaching your marketing with a “one-size-fits-all” mentality, for instance, you alter your approach based on the customer or prospect, and the impending changes in their businesses.

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