• B2B Cold Calling Mistakes to Avoid

    Posted On May 12, 2017 by Robert Smith

    Cold calling has long been an effective strategy used by business-to-business (B2B) companies to generate new business opportunities. It involves soliciting a product or service to prospects via phone with whom you've had no previous contact. If you want to generate sales from cold calling, however, you should avoid making the following mistakes.

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  • Lead Generation Tip: How to Improve Your Cold Call Results

    Posted On July 08, 2016 by Robert Smith

    Even with all of the new inbound marketing techniques that are available, cold calling remains one of the most effective ways to connect your product or service to prospective customers. But there's a right way and a wrong way to do it. Unfortunately, many salespersons choose the latter, resulting in few-to-no sales. If you are thinking about cold calling to boost your lead generation efforts, here are some tips to maximize your efforts.

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