Blog

  • Using Video Marketing to Drive More B2B Sales

    Posted On July 13, 2017 by Robert Smith

    Are you using video as part of your company's overall marketing strategy? Statistics cited by HubSpot suggests that 43% of people want to see more video content, and 51.9% of marketing professionals believe video offers the best return on investment (ROI) of all media types. But unless you're familiar with video marketing, you may have some questions, such as how to best use it. Here are some tips to maximizeB2B sales growth using video marketing.

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  • Content Marketing Metrics You Should Track

    Posted On June 23, 2017 by Evan Lamolinara

    Do you use content marketing to attract new prospects to your business? Regardless of what exactly your business offers -- a product, service, etc. -- high-quality content can help you reach your goals. When you publish high-quality content that's relevant to your target audience, prospects will find your business more easily and view your company as a thought leader, adding credibility. And this almost always translates into more conversions.

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