Blog

  • 5 Strategies to Increase Email Click-Through Rates

    Posted On September 05, 2017 by Robert Smith

    Click-through rates is a fundamental metric when measuring the success of your business-to-business (B2B) email campaigns. You can send thousands of marketing emails, but they won't offer much value unless prospects actually click on the link within them. Therefore, B2B marketers should actively optimize their emails for a higher CTR, which you can do by following the tips listed below.

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  • B2B Email Marketing Best Practices to Follow

    Posted On August 28, 2017 by Robert Smith

    Of all the digital marketing techniques, email consistently ranks as one of the most effective. Perhaps this is why 58% of companies are planning to increase their email expenditure, according to the Email Marketing & Marketing Automation Excellence 2017 report. Whether you're planning to launch a new email campaign or update an existing campaign, however, you should follow the best practices listed below to increase your chances of success.

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  • Cold Emailing Strategies to Generate More Sales Leads

    Posted On July 25, 2017 by Evan Lamolinara

    Cold email marketing is arguably one of the easiest channels through which to generate business-to-business (B2B)sales leads. According to Experian, email is 20 times more cost effective than traditional advertising mediums. Assuming that you don't abuse an email address, you can continue to passively and efficiently communciate with your prospects.

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  • Lead Generation Tip: Optimize Your B2B Email Lists

    Posted On June 11, 2017 by Robert Smith

    Email marketing consistently ranks as one of the most cost-effective lead generation strategies for B2B sales organizations. Once you have a customer or prospect's email address, you can continue sending him or her promotional material for as long as they remain subscribed. However, you should optimize your B2B email list for a stronger response, which we're going to explain in this blog post.

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  • 5 Key Benefits of Automated B2B Lead Nurturing

    Posted On April 15, 2017 by Robert Smith

    Lead nurturing is a fundamental step in business-to-business lead generation. When you have well defined target audiences, you're essentially able to send the same message over and over again as new prospects enter your sales funnel. You'll have to spend a little extra time building your nurturing campaigns on the front end, but will save countless hours once your nurturing system is up and running. Here's a few benefits of B2B lead nurturing.

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