Blog

  • Using Email Marketing in a Long Sales Cycle

    Posted On April 12, 2017 by Evan Lamolinara

    One of the sales and marketing hurdles faced by industrial product and service suppliers, is keeping prospects engaged throughout a long sales cycle. With sales cycles often lasting for 12-18 months, it's not uncommon for prospects to become disengaged, at which point it's doubtful they'll convert into paying customers. While there are many tactics available to keep prospects engaged in a long sales cycle, email marketing is arguably one of the most efficient strategies.

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  • Tips for Building Your B2B Email List

    Posted On March 09, 2017 by Robert Smith

    Few marketing platforms offer the same level of versatility as email. You can send promotional messages to thousands of your B2B prospects, efficiently generating conversions. Of course, email is also cost-effective, costing just a fraction of the cost of traditional platforms. But if you plan on using email to promote a business-to-business (B2B) product or service, you'll need to first build a list.

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  • Lead Generation Tip: Increasing Email Response Rates

    Posted On February 06, 2017 by Robert Smith

    Email marketing consistently ranks as one of the most cost-effective lead generation strategies. Unlike traditional advertising methods, you can continue to market to the same prospect for as long as he or she remains subscribed to your newsletter. But if you want to reap the most benefit from your email marketing efforts, you'll need to optimize your campaign for a high response rate.

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  • Tips for Organically Growing Your B2B Newsletter Subscribers

    Posted On December 19, 2016 by Robert Smith

    Email marketing offers countless benefits for business-to-business (B2B) companies. It allows for a more personal connection with prospects than traditional direct mail; it's measurable (you can track metrics like open rates, click-through-rates, conversions, etc.); it's cost-effective; and you can market to the same prospect multiple times. But if you plan on using email to help generate more sales leads, you'll need to build a list of subscribers.

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  • Lead Generation Tip: How to Increase Your Email Open Rates

    Posted On December 09, 2016 by Robert Smith

    Email marketing is cost-effective way for companies to promote their products or services and generate more sales leads. Once you have a prospect's email address, you are able efficiently and inexpensively communcate for as long as they remain subscribed. But in order to capitalize on B2B email marketing, you need prospects to respond.

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