Blog

  • Lead Generation Tip: Email Newsletter Basics

    Posted On November 09, 2016 by Robert Smith

    An email newsletter is an effective platform on which to generate more B2B sales leads. If a prospect is interested in your content, he or she will sign up for your newsletter. Once you have the prospect's email address, you can send them relevant, high-quality content, along with the occasional promotional content to advertise your B2B product or service. For more tips on how to attract leads using an email newsletter, keep reading.

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  • 4 Email Marketing Tips to Convert More Sales Leads

    Posted On November 04, 2016 by Robert Smith

    B2B lead generation and prospect nurturing requires a different approach than business-to-consumer (B2C). Your prospects will expect you to understand their challanges and have unique solutions to fix them. Being that your target audience is other businesses, you'll have to adjust your approach accordingly; otherwise, you may struggle to generate new sales leads. So if you're struggling with B2B lead generation, try using the following email marketing strategies listed below.

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  • Lead Generation Tip: How to Improve Your Email Marketing Campaigns

    Posted On October 05, 2016 by Robert Smith

    How difficult is it for prospects to unsubscribe to your email newsletter? If the process is confusing and tedious, it may discourage prospects from opening your emails, let alone proceeding through the sales funnel. Furthermore, this may result in some of your emails being marked as spam, which is never useful from a marketer's perspective. Include a functional, visible unsubscribe link at the bottom of all your emails.

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  • Dont Make These 5 Email Marketing Mistakes

    Posted On September 27, 2016 by Robert Smith

    If you have a small list consisting of 50 or fewer prospects' addresses, then it's perfectly fine to reach out manually. However, most companies have large lists consisting of thousands of emails addresses, in which case you should automate the process with software. Using marketing automation software or even a simple ESP tool to automate your email marketing will save you time and resources, allowing you to focus on other lead generation tasks.

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  • Email Marketing: How to Lower Your Bounce Rate

    Posted On September 19, 2016 by Robert Smith

    Regardless of your business's niche or industry, there's no denying the fact that email is an effective marketing platform. But if you're struggling with a high email bounce rate, perhaps you should re-evaluate your database strategy. A high bounce rate will ultimately hinder your ability to generate more sales leads and conversions. So, what steps can you take to lower your email bounce rate?

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