Blog

  • Want to Sell More? Understand Your Customers Better

    Posted On August 03, 2017 by Robert Smith

    When it comes to selling an industrial product or service, the more you know about your target audience, the greater your chances of success. Unfortunately, many sales people ignore this principle by using the same cookie-cutter approach towards every prospect. Even if you have a general understanding of your target audience, however, no two prospects have the exact same problems and needs. Therefore, you must place yourself in your prospects' shoes before reaching out to them.

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  • Add Lead Nurturing to Your Industrial Sales Process

    Posted On June 28, 2017 by Robert Smith

    Not every business-to-business (B2B) lead will convert into a customer. According to Marketing Sharpa, you're luck if you get only 1 in 5 of your sales leads convert. So, why aren't B2B leads converting and how can you solve this problem?

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  • Using Email Marketing in a Long Sales Cycle

    Posted On April 12, 2017 by Evan Lamolinara

    One of the sales and marketing hurdles faced by industrial product and service suppliers, is keeping prospects engaged throughout a long sales cycle. With sales cycles often lasting for 12-18 months, it's not uncommon for prospects to become disengaged, at which point it's doubtful they'll convert into paying customers. While there are many tactics available to keep prospects engaged in a long sales cycle, email marketing is arguably one of the most efficient strategies.

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  • Tips for Growing Your Industrial Construction Business

    Posted On July 06, 2016 by Robert Smith

    Are you struggling to convince prospects to buy your industrial construction equipment and/or services? Business-to-business (B2B) sales isn't always easy. On the contrary, it often takes more work and time than traditional business-to-consumer (B2C) sales. But with the right approach, you can successfully attract more clients and generate more leads. Keep reading for some helpful tips on how to optimize your sales efforts for more industrial construction clients.

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  • How To Maximize Sales With a New Product Release

    Posted On June 03, 2016 by Robert Smith

    So, you've added a new product to your company's line of industrial equipment and now you're faced with the task of promoting it. Conventional wisdom should lead you to believe that you won't be generating many new sales leads unless people know about your product. But spreading the word about a new industrial product isn't always easy, especially with such a narrow and limited target demographic. So, how can you inform prospective customers about your new product?

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