• 5 Overrated Sales Trigger Events…with Exceptions

    Posted On March 20, 2018 by SalesLeads, Inc.

    Tracking sales triggers is a great way to identify prospects who are ready to buy your company's products or services. Some trigger events, however, are more effective at generating sales than others. The following five trigger events offer minimal value to B2B sales reps.

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  • How Content Marketing Can Help You Reach Industrial Construction Prospects

    Posted On March 20, 2018 by Salesleads, Inc

    Many B2B marketers and sales reps believe content marketing is only effective for certain industries, not including industrial construction. After all, why would a construction company be interested in reading or accessing your content? Moreover, how would this generate leads or sales? Whether you sell construction equipment or services, though, content marketing is a powerful promotional strategy that can yield real results.

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  • Want to Sell More? Understand Your Customers Better

    Posted On August 03, 2017 by Robert Smith

    When it comes to selling an industrial product or service, the more you know about your target audience, the greater your chances of success. Unfortunately, many sales people ignore this principle by using the same cookie-cutter approach towards every prospect. Even if you have a general understanding of your target audience, however, no two prospects have the exact same problems and needs. Therefore, you must place yourself in your prospects' shoes before reaching out to them.

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  • Add Lead Nurturing to Your Industrial Sales Process

    Posted On June 28, 2017 by Robert Smith

    Not every business-to-business (B2B) lead will convert into a customer. According to Marketing Sharpa, you're luck if you get only 1 in 5 of your sales leads convert. So, why aren't B2B leads converting and how can you solve this problem?

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  • Using Email Marketing in a Long Sales Cycle

    Posted On April 12, 2017 by Evan Lamolinara

    One of the sales and marketing hurdles faced by industrial product and service suppliers, is keeping prospects engaged throughout a long sales cycle. With sales cycles often lasting for 12-18 months, it's not uncommon for prospects to become disengaged, at which point it's doubtful they'll convert into paying customers. While there are many tactics available to keep prospects engaged in a long sales cycle, email marketing is arguably one of the most efficient strategies.

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