Blog

  • Industrial Sales and the Art of Closing the Deal

    Posted On May 27, 2016 by Robert Smith

    So, you've nurtured a prospect into potentially buying your industrial products or services and now you're faced with the task of closing the sale. Lead nurturing offers several benefits for salespersons, including the shorter sales cycles, improved cross-merchandising and up-selling effectiveness, and improved customer satisfaction. However, these benefits only hold true if you are able to close the sale and convert the prospect into a paying customer.

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  • Low Cost Methods for Creating More Customer Loyalty

    Posted On May 26, 2016 by Robert Smith

    Does your business sell an industrial construction service and/or equipment? If so, you should focus your efforts on buying loyal customers to boost sales while reducing customer acquisition costs in the process.

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  • How to Really Add Value on Your Next Sales Call

    Posted On May 06, 2016 by Robert Smith

    What's the conversion rate of your sales calls? Even if it's attracting customers and generating sales, there's always room for improvement. The good news is that you can boost the effectiveness of your sales calls by adding value to them. According to an article published by SellingPower, a salesperson's skill can add up to 50% to the perceived value of the product or service, sometimes even more. So, what steps can you take to add value to your industrial sales calls?

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  • Using Imagery to help Sell Industrial Services

    Posted On May 05, 2016 by Robert Smith

    We've all heard it before: a picture is worth a thousand words. A single image can convey an entire story, eliminating the need for long text. But pictures can also be used as a lead generation tool. To learn more about the power of imagery and how to incorporate it into your sales process, keep reading.

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  • Four Offline Tactics to Generate More Industrial Leads

    Posted On May 05, 2016 by Robert Smith

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