Blog

  • Tips for Growing Your Industrial Construction Business

    Posted On July 06, 2016 by Robert Smith

    Are you struggling to convince prospects to buy your industrial construction equipment and/or services? Business-to-business (B2B) sales isn't always easy. On the contrary, it often takes more work and time than traditional business-to-consumer (B2C) sales. But with the right approach, you can successfully attract more clients and generate more leads. Keep reading for some helpful tips on how to optimize your sales efforts for more industrial construction clients.

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  • How To Maximize Sales With a New Product Release

    Posted On June 03, 2016 by Robert Smith

    So, you've added a new product to your company's line of industrial equipment and now you're faced with the task of promoting it. Conventional wisdom should lead you to believe that you won't be generating many new sales leads unless people know about your product. But spreading the word about a new industrial product isn't always easy, especially with such a narrow and limited target demographic. So, how can you inform prospective customers about your new product?

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  • Industrial Sales and the Art of Closing the Deal

    Posted On May 27, 2016 by Robert Smith

    So, you've nurtured a prospect into potentially buying your industrial products or services and now you're faced with the task of closing the sale. Lead nurturing offers several benefits for salespersons, including the shorter sales cycles, improved cross-merchandising and up-selling effectiveness, and improved customer satisfaction. However, these benefits only hold true if you are able to close the sale and convert the prospect into a paying customer.

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  • Low Cost Methods for Creating More Customer Loyalty

    Posted On May 26, 2016 by Robert Smith

    Does your business sell an industrial construction service and/or equipment? If so, you should focus your efforts on buying loyal customers to boost sales while reducing customer acquisition costs in the process.

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  • How to Really Add Value on Your Next Sales Call

    Posted On May 06, 2016 by Robert Smith

    What's the conversion rate of your sales calls? Even if it's attracting customers and generating sales, there's always room for improvement. The good news is that you can boost the effectiveness of your sales calls by adding value to them. According to an article published by SellingPower, a salesperson's skill can add up to 50% to the perceived value of the product or service, sometimes even more. So, what steps can you take to add value to your industrial sales calls?

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