Blog

  • 4 Signs Your B2B Prospect Database Needs Some "Spring Cleaning"

    Posted On March 29, 2017 by Robert Smith

    With the spring season upon us, there's no better time than the present for business-to-business (B2B) companies to analyze and update their databases. If your company uses a database of prospects to generate sales leads, you should clean it regularly to maintain its quality. Even the best databases will grow stagnant over time, resulting in lower email converstions, poor telemarketing efficiency, and a frustrated business development team. So, how do you know when it's time to clean up your B2B prospect database?

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  • Small Business and Big Data

    Posted On February 17, 2017 by Robert Smith

    Are you using Big Data in your business's day to day operations? The term “Big Data” refers to data sets that are too large and/or complex for traditional programs and applications to effectively process. Statistics show that the world's capacity to store data has doubled once every 40 months since 1980. There's now so much data that many companies struggle to use it.

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  • B2B Lead Generation Strategies That Work

    Posted On December 02, 2016 by Robert Smith

    Generating high-quality B2B leads is difficult enough, but it's even more difficult when your target audience is fragmented or you have several customer segments. This audience is typically less willing to take action, resulting in fewer responses. But while some business-to-business lead generation strategies come up short, others remain effective. So, what are some B2B lead generation strategies that actually work?

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  • Lead Generation Tip: Maintaining Your Marketing Database

    Posted On August 12, 2016 by Robert Smith

    Proper database management is an important step in generating more B2B sales leads. If your company provides products and/or services to other businesses, you probably have a database (or several) of prospects and their respective information. This data can be used for lead generation to simply optimize your approach for a stronger response. But you'll want to perform some ongoing maintenance to your database to keep it in optimal condition.

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