Blog

  • 4 Basic Factors in B2B Prospect Targeting

    Posted On March 22, 2017 by Evan Lamolinara

    One of the most important steps in selling any product or service is defining your target market. In other words, you should focus your sales and marketing efforts on the B2B prospects who are most likely to buy your product or service. So, what factors should you consider when defining your ideal sales leads?

    Read More
  • What's next in B2B Marketing?

    Posted On February 28, 2017 by Evan Lamolinara

    Business-to-business (B2B) marketing is a dynamic medium that will continue to rapidly evolve. So, what B2B marketing trends can you expect to see in the near future?

    Read More
  • Small Businesses and the Importance of Prospect Targeting

    Posted On January 13, 2017 by Evan Lamolinara

    Statistics show that roughly half of all new small businesses fail within their first five years. There are many reasons why small businesses fail, but one of the most common is ineffective sales and marketing strategies. If you want customers to choose your business over your competitors, you need to target the right B2B sales leads with your marketing efforts – and this is where prospect targeting comes into play.

    Read More
  • 5 Simple B2B Inside Sales Tips

    Posted On October 17, 2016 by Robert Smith

    While many business-to-business (B2B) companies now focus their efforts on inbound marketing, cold calling remains a time-tested and effective strategy to generate more sales leads. Before picking up the phone, though, you should familiarize yourself with the following B2B inside sales tips for cold calling. Using these simple tips will help to improve your conversions, making this tactic even more cost-effective.

    Read More
  • Are you Targeting the Right B2B Prospects?

    Posted On September 21, 2016 by Robert Smith

    If you're struggling to create significant reveue growth, perhaps you should take a closer look at the prospects whom you are targeting. Matching your products and/or services with the right audience is critical to achieving a high conversion rate. Attempting to sell engagement rings to married men and women, for instance, isn't going to work. Rather, you should target newly engaged couples who are looking to tie the knot. Of course, that's just one simple example of smart prospect targeting.

    Read More