Blog

  • Low-Cost Ways to Attract High-Quality Leads for the Industrial Air Filtration & Pollution Control Company

    Posted On October 31, 2018 by SalesLeads Inc

    How much does your company spend on average to attract a pollution control and air filtration lead? Depending on the traffic source, your company may pay anywhere from $10 to $200 per lead. Unfortunately, the high cost of pollution control leads often prevents companies from growing and expanding their operations. There are ways, however, to acquire high-quality air filtration leads for little or no cost.

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  • Inbound vs Outbound Marketing: Which Is Best for Signage Companies?

    Posted On October 30, 2018 by SalesLeads, Inc.

    Marketing is essential to the success of facility signage companies. Defined as the act of promoting and selling products or services (or both), it connects signage companies with their intended audience…facilities. If a commercial sign company doesn't market its products or services, they'll probably experience few or no sales. This is because marketing spreads the word about the signage company and what it offers, thereby educating prospects and encouraging them to make a purchase. But there are different types of marketing strategies, nearly all of which can be categorized as either inbound or outbound. So, what's the difference between inbound and outbound marketing, and which strategy is right for your commercial signage company?

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  • 10 Tips to Optimize Your Industrial Chemical Company‚Äôs Lead Generation Form

    Posted On October 30, 2018 by SalesLeads, Inc.

    A steady source of high-quality leads is essential to your chemical company's success. But if you rely on an online form to generate leads, you should optimize it for a high conversion rate. By making a few small changes to your chemical company's lead generation, you'll generate more leads with less effort. And with more leads, you'll achieve higher sales and greater success.

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  • 4 Common Reasons Contractors Fail with Cold Calling

    Posted On October 29, 2018 by SalesLeads, Inc.

    Even with the advent of inbound marketing strategies, cold calling remains one of the most popular promotional methods used by contractors. Not to be confused with warm calling, it specifically involves calling prospects with whom you've had no prior contact. And while cold calling can undoubtedly be effective at reaching prospects and converting them into customers, many contractors fail when using this strategy for the following four reasons.

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  • Exploring the Stages of a Typical Material Handling Sales Cycle

    Posted On October 26, 2018 by SalesLeads, Inc.

    It can take more than a half-dozen communications between a material handling sales rep and a prospect to generate a sale. Plant and facility managers are naturally more hesitant to buy products and services than consumers. They must selectively choose products and services that are useful and valuable to their own company. And if you don't project the value and utility of your company's products or services, prospects probably won't buy them. The first step to boosting your material handling company's sales, however, is understanding the different stages in a typical B2B sales cycle. While no two material handling companies are the same, most use a similar sales cycle that consists of several basic stages.

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