Blog

  • 5 Social Selling Statistics You Can't Ignore

    Posted On September 30, 2019 by Evan Lamolinara

    Social media isn't used strictly for sharing personal messages with friends and family members. Over the past decade, it's become an increasingly powerful marketing and sales channel for B2B companies. If your sales team has been reluctant to include social selling in your B2B company's outreach strategy, look no further than the five following statistics to discover the benefits it offers.

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  • Mobile Marketing: How to Reach B2B Companies that are Moving Locations Using Mobile Solutions

    Posted On September 27, 2019 by Evan Lamolinara

    What percentage of your moving company's sales come from mobile users? With mobile device usage on the rise -- about 96% of Americans own some type of cellphone, according to a Pew Research Center Survey -- you can't ignore this audience in your moving company's sales efforts. When promoting your moving company's products or services on digital channels, strive to reach more mobile or cell phone users. Doing so will allow you to tap into this ever-growing audience, resulting in higher sales leads. In this post, we're going to reveal several effective marketing strategies to reach more mobile users.

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  • 7 Ways to Foster Buyer Loyalty in the Floor Coating Industry

    Posted On September 26, 2019 by Evan Lamolinara

    How loyal are your company's floor coating buyers? Buyer loyalty, or lack thereof, plays an essential role in sales revenue. When buyers are loyal, they'll stay with your floor coating company while making multiple subsequent purchases in the future. Disloyal buyers, on the other hand, may purchase a single product or service, after which they'll leave your floor coating company for a competitor. It's frustrating when you lose a buyer to a competitor, but the good news is that you can foster buyer loyalty with your floor coating company's audience by following these tips.

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  • 5 Customer Relationship Management (CRM) Statistics Your Janitorial Company Needs to Know

    Posted On September 23, 2019 by Evan Lamolinara

    Customer relationship management (CRM) software is an essential marketing and sales tool used in the office industry. Some sales reps assume that it's only used for keeping track of sales leads, but this isn't necessarily true. In addition to sales lead tracking, CRM software offers email marketing, customer service solutions, logistics and more. In this post, we're going to reveal five statistics on CRM software, some of which may surprise you.

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  • Convincing a B2B Prospect to Make the Switch

    Posted On September 19, 2019 by Evan Lamolinara

    Business-to-business (B2B) customers are often loyal to a single company. Maybe they've been doing business with the company for the past five years, or perhaps they simply don't have the purchasing authority to make decisions. Regardless, it's difficult for B2B marketers to convince prospects to switch companies. This doesn't necessarily mean that it can't be done, however. With the right approach, you can convince prospects to choose your company instead of a competitor's.

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