Blog

  • How To Maximize Sales With a New Product Release

    Posted On June 03, 2016 by Robert Smith

    So, you've added a new product to your company's line of industrial equipment and now you're faced with the task of promoting it. Conventional wisdom should lead you to believe that you won't be generating many new sales leads unless people know about your product. But spreading the word about a new industrial product isn't always easy, especially with such a narrow and limited target demographic. So, how can you inform prospective customers about your new product?

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  • Lead Generation Tip: 6 Sales Tools You Should Consider Using

    Posted On June 03, 2016 by Robert Smith

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  • Industrial Sales and the Art of Closing the Deal

    Posted On May 27, 2016 by Robert Smith

    So, you've nurtured a prospect into potentially buying your industrial products or services and now you're faced with the task of closing the sale. Lead nurturing offers several benefits for salespersons, including the shorter sales cycles, improved cross-merchandising and up-selling effectiveness, and improved customer satisfaction. However, these benefits only hold true if you are able to close the sale and convert the prospect into a paying customer.

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  • Low Cost Methods for Creating More Customer Loyalty

    Posted On May 26, 2016 by Robert Smith

    Does your business sell an industrial construction service and/or equipment? If so, you should focus your efforts on buying loyal customers to boost sales while reducing customer acquisition costs in the process.

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  • Lead Generation Tips: Digital Marketing

    Posted On May 26, 2016 by Robert Smith

    The landscape of marketing and advertising has evolved dramatically over the past decade. No longer are traditional methods of promotion like TV and radio commercials the most cost-effective. If you're struggling to acquire new customers for your business, you'll need to focus on digital marketing mediums.

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