Blog

  • 7 Reasons Your Online B2B Lead Form Isn't Converting

    Posted On November 05, 2018 by SalesLeads, Inc.

    If you use an online form to attract industrial automation and robotics leads, you probably know the importance of achieving and maintaining a high conversion rate. This metric refers to the percentage of users who complete the lead form after accessing it. If 500 users visit your lead form and 250 of those users complete the form, this means your lead form has a 50% conversion rate. Unfortunately, many industrial automation and robotics companies use ineffective lead forms that have a much lower conversion rate. If the conversion rate of your company's lead form is less than 10%, you should consider if one of the following things is to blame for its low conversion rate.

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  • Are You Using Your Office Furniture Lead Data to Its Fullest Potential?

    Posted On November 02, 2018 by SalesLeads Inc

    Acquiring high-quality office furniture leads is only half the battle. While essential to your company's long-term success, it's what you do with those leads that matters most. Companies that fail to take action with their office furniture leads will generate fewer sales than their counterparts. So, what steps can you take to effectively use your office furniture lead data to its fullest potential?

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  • Inbound vs Outbound Marketing: Which Is Best for Signage Companies?

    Posted On October 30, 2018 by SalesLeads, Inc.

    Marketing is essential to the success of facility signage companies. Defined as the act of promoting and selling products or services (or both), it connects signage companies with their intended audience…facilities. If a commercial sign company doesn't market its products or services, they'll probably experience few or no sales. This is because marketing spreads the word about the signage company and what it offers, thereby educating prospects and encouraging them to make a purchase. But there are different types of marketing strategies, nearly all of which can be categorized as either inbound or outbound. So, what's the difference between inbound and outbound marketing, and which strategy is right for your commercial signage company?

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  • Exploring the Stages of a Typical Material Handling Sales Cycle

    Posted On October 26, 2018 by SalesLeads, Inc.

    It can take more than a half-dozen communications between a material handling sales rep and a prospect to generate a sale. Plant and facility managers are naturally more hesitant to buy products and services than consumers. They must selectively choose products and services that are useful and valuable to their own company. And if you don't project the value and utility of your company's products or services, prospects probably won't buy them. The first step to boosting your material handling company's sales, however, is understanding the different stages in a typical B2B sales cycle. While no two material handling companies are the same, most use a similar sales cycle that consists of several basic stages.

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  • Office Furniture Sales Leads vs Prospects: What's the Difference?

    Posted On October 21, 2018 by SalesLeads, Inc.

    Many office furniture sales reps use the terms "sales lead" and "prospect" interchangeably. They believe that any potential office furniture customer is a lead or prospect, so they focus their sales efforts on nurturing these individuals through their sales funnel. While similar, though, sales leads and prospects are two different and unique entities. To learn more about office furniture sales leads and prospects, including how they differ, keep reading.

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