Blog

  • A Marketer’s Case Study – Getting Sales to Use a Valuable Tool

    Posted On February 28, 2019 by SalesLeads, Inc.

    As a marketer, I find riding along with a sales rep inspires ideas. I recently went out with a sales rep in order to interview a customer for a case study. I really enjoy getting to meet customers, it’s a great way to understand how a customers think, their process for their choice and their experience before, during and after the delivery and installation.

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  • 5 Ways to Automate Your Janitorial Company’s Social Media Marketing Strategy

    Posted On February 25, 2019 by SalesLeads, Inc.

    Are you using social media to connect with prospects and nurture them through your janitorial company's sales process? While social media has become a leading marketing tool, some janitorial companies struggle to use it effectively because they lack the time and resources needed to maintain a presence on all the top social media networks. The good news, however, is that there are ways to automate your janitorial company's social media marketing strategy.

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  • The ABCs of Outbound Lead Generation for Lighting and Building Management Solutions Companies

    Posted On February 05, 2019 by SalesLeads, Inc.

    If your lighting and building management solutions company relies on sales to generate revenue, you're probably aware of the importance of generating leads. Without leads, you won't have targeted lighting or building management prospects to whom you can pitch your products or services. But there are different types of lead-generation strategies, including inbound and outbound. Below, we're going to explore outbound lead generation, revealing its advantages and disadvantages as well as how it compares to inbound lead generation.

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  • The Power of Customer Testimonials for Fluid Handling Companies

    Posted On January 30, 2019 by SalesLeads, Inc.

    Are you using customer testimonials as part of your fluid handling company's sales strategy? If not, you should. Customer testimonials offer an unparalleled level of transparency into your company's products or services, allowing prospects to make better-informed purchasing decisions. Furthermore, statistics show that nearly two-thirds of facility and plant buyers say testimonials and reviews are valuable. While you can still advertise your fluid handling company's products and services using marketing messages that you create, leveraging the power of customer testimonials is an easy and effective way to boost pump, flowmeter or valve sales.

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  • 10 Construction, Expansion, or Relocation Projects Marketing Trends to Watch in 2019

    Posted On December 03, 2018 by SalesLeads, Inc.

    How will your B2B company's marketing strategy change in 2019? Using the exact same approach as previous years isn't recommended. While some B2B marketing tactics will likely continue to attract customers and drive sales, the beginning of a new years means new, more effective techniques will emerge. To achieve the greatest success for your company, you should familiarize yourself with the following 10 B2B marketing trends to watch in 2019.

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