Blog

  • 9 Tips to Build Trust With Your B2B Company's Audience

    Posted On July 31, 2019 by 9 Tips to Build Trust With Your B2B Company's Audience

    Trust in your B2B company is the foundation for any marketing or sales process. Regardless of what your B2B company sells, you probably have competitors who sell the same or similar products or services. While countless factors can affect a prospective buyer's, or sales lead's, purchasing decision, one of the most influential is trust. By building a trustworthy reputation, it'll be easier to market and to close more sales. Below are nine effective ways to build trust with your B2B company's audience.

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  • Increase Customer Retention with these 5 Tips

    Posted On June 16, 2019 by Evan Lamolinara

    Statistics show that it costs up to five times more to acquire a new customer than to sell to an existing customer. But if you want to keep and retain your customers, you'll need to make them “loyal.” If there's a competitor who offers the same product or service, perhaps the customer will choose them instead. Creating loyal customers prevent this from happening by encouraging customers to choose your business.

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  • Why Your B2B Company Needs a Content Marketing Strategy

    Posted On May 30, 2019 by Evan Lamolinara

    Content marketing has become one of the leading strategies used by B2C and B2B companies alike to generate interest, educate the prospect base as well as attract sales leads and generate sales. Defined as the use of high-quality content to attract buyers, it's essentially a form of inbound marketing. Below are several reasons to inform management, sales and sales management why your marketing department needs to develop and maintain a content marketing strategy.

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  • What Is Sales Gamification? And Why Should I Use It?

    Posted On May 13, 2019 by Evan Lamolinara

    Gamification has become a hot topic among B2B sales reps. While gamification can be used for a variety of purposes, it's particularly effective at motivating sales teams. But what exactly is sales gamification? And why should your company's sales team use it?

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  • A Marketer’s Case Study – Getting Sales to Use a Valuable Tool

    Posted On February 28, 2019 by SalesLeads, Inc.

    As a marketer, I find riding along with a sales rep inspires ideas. I recently went out with a sales rep in order to interview a customer for a case study. I really enjoy getting to meet customers, it’s a great way to understand how a customers think, their process for their choice and their experience before, during and after the delivery and installation.

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