Blog

  • Construction Crane Sales: 10 Mistakes to Avoid When Leaving Voicemails

    Posted On March 04, 2019 by SalesLeads, Inc

    It's not something that most construction hoisting and lifting sales reps want to hear, but statistics show that 97% of all sales calls go to voicemail. When a prospect doesn't answer your sales call, you can leave a voicemail asking them to return your call. It's a simple yet effective strategy that can drive conversions when performed correctly. Unfortunately, some sales reps take the wrong approach when leaving voicemails by making the following mistakes.

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  • A Marketer’s Case Study – Getting Sales to Use a Valuable Tool

    Posted On February 28, 2019 by SalesLeads, Inc.

    As a marketer, I find riding along with a sales rep inspires ideas. I recently went out with a sales rep in order to interview a customer for a case study. I really enjoy getting to meet customers, it’s a great way to understand how a customers think, their process for their choice and their experience before, during and after the delivery and installation.

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  • 11 Pillars of Content Marketing Success for Packaging Equipment Companies

    Posted On February 22, 2019 by SalesLeads, Inc.

    Statistics show that nine in 10 companies use content marketing as part of their packaging equipment company’s lead generation strategy. Defined as the act of creating, sharing and promoting high-quality content for a specific industrial audience such as food, beverage and pharmaceutical, it's become a cornerstone tactic used by packaging equipment companies to attract leads. Whether you're looking to start a content marketing strategy or improve your packaging equipment company's existing content marketing strategy, though, there are a few things you should know.

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  • 5 Tips to Your Lighting Company’s Sales Success in a Highly Competitive Market

    Posted On February 20, 2019 by SalesLeads, Inc.

    All profitable markets worth pursuing have competition; it's something that comes with the territory when selling lighting products or services. Too much competition, however, can make it difficult for your commercial lighting or industrial lighting company to succeed. You may exhaust all your resources and time trying to score a sale, only for the prospect to choose a competitor's product or service instead. But this doesn't mean you should give up and seek a different market. Rather, follow these five tips to increase your chance of selling you lighting systems in a competitive market.

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  • How to Shorten Your Process Equipment’s Sales Cycle

    Posted On February 18, 2019 by SalesLeads, Inc

    What's the average length of your process equipment’s sales cycle? Conventional wisdom should lead you to believe that a shorter sales cycle will help your manufacturing company generate more sales than a longer sales cycle. However, that doesn't necessarily mean that you should rush leads and prospects through the cycle. If you're overly aggressive with your approach, you'll inadvertently push them away from your process equipment company. The good news is that there are ways to shorten your manufacturing company's sales cycle while maintaining positive interactions with leads and prospects in the process.

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