Blog

  • Planned Industrial Project Activity - April 2017 Recap

    Posted On May 05, 2017 by Robert Smith

    SalesLeads' experienced research team identified 457 new planned industrial projects during the month of April 2017. Below are a few of highlights on major projects and trends.

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  • Content Marketing Tips for Industrial Suppliers

    Posted On April 24, 2017 by Robert Smith

    Industrial suppliers face a myriad of challenges when it comes to generating new sales leads, especially with content marketing. From where will they source the content? How do they create stellar content that's engaging and relevant to their target audience? How do you avoid overly promotional content? These are just a few questions that industrial suppliers must answer when developing a content marketing plan. The good news is that thinking outside of the box to generate more industrial supply leads can produce dramatic results. Here a few ideas:

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  • Industrial Lead Generation: Past vs. Present

    Posted On February 22, 2017 by Evan Lamolinara

    Lead generation is a critical component of an industrial company's sales process. Once you've captured a qualified lead, you can nurture him or her through the sales funnel, hopefully converting that sales lead into a paying customer.

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  • Industrial Sales Tip: Boosting Revenue With Service Plans

    Posted On July 27, 2016 by Robert Smith

    Selling service and maintenance plans for industrial and construction equipment is a highly effective way to boost revenue. If a company buys a new forklift or piece of packaging equipment, for instance, it may also be interested in a service plan. Doing so ensures the equipment will operate efficiently throughout its lifetime. And should any problems arise, the servicing company will usually fix them. This helps to create logical reasons for additional customer "touches" past sale; which will ensure that your company is in the know of any upcoming sales opportunites.

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  • How Customer Reviews Can Help Boost Industrial Sales

    Posted On June 24, 2016 by Robert Smith

    Do you search online for reviews before buying a product or service? Well, you aren't alone. According to one study, up to 81% of shoppers look up past customer reviews to help them make a better purchasing decision. Industrial construction salespersons can leverage the power of customer reviews to attract more customers and generate more sales leads. But there's a right way and a wrong way to handle reviews. And if it's not done correctly, it could backfire by discouraging customers from buying your services.

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